ID Engine's creative process is a refinement of years of real world consultancy and corporate experience in product design and strategy.

+ Research

Without knowledge, creation is within a bubble.  We extensively analyze data from market travel, trend sites, social behavior, and competitive market place to focus on strategic advantages.


+ Concept Exploration

Our sketching is ceaseless. This phase is where the magic happens; often on napkins. They help us not only to come up with great concepts but also to uncover mistakes early so they don't become problems later.


+ Refinement

We take great pride in the details.  This is where function defines form and where the product comes to life.


+ Deliver

Samples are only as good as the tech pack.  We will deliver last selection, cross sections, material suggestions, texture maps, color blocking, and construction methods.