ID Engine's creative process is a refinement of years of real world consultancy and corporate experience in product design and strategy.
Without knowledge, creation is within a bubble. We extensively analyze data from market travel, trend sites, social behavior, and competitive market place to focus on strategic advantages.
+ Concept Exploration
Our sketching is ceaseless. This phase is where the magic happens; often on napkins. They help us not only to come up with great concepts but also to uncover mistakes early so they don't become problems later.
We take great pride in the details. This is where function defines form and where the product comes to life.
Samples are only as good as the tech pack. We will deliver last selection, cross sections, material suggestions, texture maps, color blocking, and construction methods.